Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad.
In the light of this information we can now say that rich media ads are a combination of text & display ads, bringing the best of both with a more innovative, dynamic, differentiating and especially engaging aspect.
